About me

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      MARA TATIANA GUERRERO

      I BRING MY OWN HISTORY INTO THE FIELD.

      I was born in Latin America. At 20, I moved to the US, then Europe. Living between worlds has shaped how I see, listen and question.

      I'm a psychologist and Design Researcher with 25+ years in Global research across consumer goods, healthcare, technology and entertainment.

      Psychology and cognitive-behavioural therapy were my starting point. A Master's in Advertising took me into the world of brands; my love of storytelling led me to another Master's in Entertainment Business.

      Along the way, I explored psychodrama, somatic practices, creative writing, movement, theatre, clown, mask work and sculpture. I later completed a Master's in Transdisciplinary Art Therapy.

      FOR ME, FIELDWORK IS FEELWORK.

      I enter research as a person in relation, attentive to words, gestures, silences, tensions and the spaces people inhabit — and to what happens in my own body.

      And I pay attention to my own experience. What am I sensing? What am I assuming? Why did that moment affect me? What haven't I understood yet?

      I question my assumptions, stay open to resonance and allow the encounter to change me, as a researcher and as a person.

      I bring this perspective into research that informs products, design and business decisions — staying close to lived realities that established models may overlook.